03. Evaluating the association between knowledge and attitude of consumers towards organic vegetables consumption in Hanoi, Vietnam

Thương Nguyễn Thị Hoài

Abstract

This is a cross-sectional study on the association between subjective knowledge, objective knowledge and attitude of consumers towards organic vegetables consumption in Hanoi, Vietnam. The primary data was collected by questionnaires through random interviews with 250 consumers at safe and organic food stores, supermarkets, and large markets in Hanoi. The paper uses sampling and data collection methods, from which analyzing and processing the collected data. The results of this paper aim to assess the knowledge, attitudes and behaviors of organic vegetable consumption by consumers in Hanoi city and analyze the relationship between them. In it, clearly distinguish between subjective and objective knowledge and analyze their role in improving attitudes and promoting organic behavior by using Structural Equation Modeling (SEM) techniques. To provide information to serve the search of solutions to develop the consumption market for organic vegetable products in Hanoi in particular and major cities in Vietnam in general.

Full text article

Generated from XML file

References

[1]. Willer, Helga and Lernoud, Julia (2019). The world of organic agriculture. Statistics and emerging trends 2019. Research Institute of Organic Agriculture FiBL and IFOAM Organics International.
[2]. Demeritt, Laurie (2002). All things organic 2002: A look at the organic consumer. The Hartman Group, Bellevue, WA.
[3]. Thøgersen, John (2009). Consumer decision-making with regard to organic food products. Traditional food production and rural sustainable development: A European challenge. 1, pp. 173 - 192.
[4]. Sahota, Amarjit (2009). The global market for organic food & drink. The world of organic agriculture. Statistics and emerging trends, pp. 59 - 64.
[5]. Aarset, Bernt, et al. (2004). The European consumers’ understanding and perceptions of the “organic” food regime. British food journal.
[6]. Nguyễn Văn Bộ (2017). Sản xuất nông nghiệp hữu cơ ở Việt Nam: Cơ hội, thách thức và những vấn đề cần quan tâm. Tạp chí Khoa học và công nghệ Việt Nam. 7, tr. 58 - 61.
[7]. Phạm Hải Vũ, Nguyễn Thị Tân Lộc, Nguyễn Đình Thi. Các tiêu chuẩn sản xuất rau an toàn tại Việt Nam.
[8]. Homer, Pamela M and Kahle, Lynn R (1988). A structural equation test of the value-attitude-behavior hierarchy. Journal of Personality and social Psychology. 54(4), p. 638.
[9]. Vermeir, Iris and Verbeke, Wim (2006). Sustainable food consumption: Exploring the consumer “attitude–behavioral intention” gap. Journal of Agricultural and Environmental ethics. 19(2), pp. 169 - 194.
[10]. Aertsens, Joris, Mondelaers, Koen, and Van Huylenbroeck, Guido (2009). Differences in retail strategies on the emerging organic market. British Food Journal.
[11]. Alba, Joseph W and Hutchinson, J Wesley (1987). Dimensions of consumer expertise. Journal of consumer research. 13(4), pp. 411 - 454.
[12]. Park, C Whan, Mothersbaugh, David L, and Feick, Lawrence (1994). Consumer knowledge assessment. Journal of consumer research. 21(1), pp. 71 - 82.
[13]. Vermeir, Iris and Verbeke, Wim (2008). Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values. Ecological economics. 64(3), pp. 542 - 553.
[14]. Hair Jr, Joe F, et al. (2014). Partial least squares structural equation modeling (PLS-SEM). European business review.
[15]. Olsen, Svein Ottar, et al. (2007). Exploring the relationship between convenience and fish consumption: a cross-cultural study. Appetite. 49(1), pp. 84 - 91.
[16]. Alba, Joseph W and Hutchinson, J Wesley (2000). Knowledge calibration: What consumers know and what they think they know. Journal of consumer research. 27(2), pp. 123 - 156.
[17]. Hoàng Trọng, Chu Nguyễn Mộng Ngọc (2008). Phân tích dữ liệu nghiên cứu với SPSS. Vol. Tập 2, NXB Hồng Đức.
[18]. Hair, J, et al. (2009). Multivariate Data Analysis. 7th Edition Pearson Prentice Hall: JOUR.
[19]. Tabachnick, Barbara G and Fidell, Linda S (2001). Using multivariate statistics. Allyn and Bacon. Needham Heights, MA.
[20]. Gracia, Azucena and de Magistris, Tiziana (2008). The demand for organic foods in the South of Italy: A discrete choice model. Food policy. 33(5), pp. 386 - 396.
[21]. Radecki, Carmen M and Jaccard, James (1995). Perceptions of knowledge, actual knowledge, and information search behavior. Journal of Experimental Social Psychology. 31(2), pp. 107 - 138.
[22]. Raju, Puthankurissi S, Lonial, Subhash C, and Mangold, W Glynn (1995). Differential effects of subjective knowledge, objective knowledge, and usage experience on decision making: An exploratory investigation. Journal of consumer psychology. 4(2), pp. 153 - 180.
[23]. Carlson, Jay P, et al. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research. 35(5), pp. 864 - 876.
[24]. Chen, Mei-Fang (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits. Food Quality and preference. 18(7), pp. 1008 - 1021.
[25]. Dean, Moira, Raats, Monique M, and Shepherd, Richard (2008). Moral concerns and consumer choice of fresh and processed organic foods 1. Journal of Applied Social Psychology. 38(8), pp. 2088 - 2107.

Authors

Thương Nguyễn Thị Hoài
nththuong.mt@hunre.edu.vn (Primary Contact)
Nguyễn Thị Hoài, T. (2020). 03. Evaluating the association between knowledge and attitude of consumers towards organic vegetables consumption in Hanoi, Vietnam. Science Journal of Natural Resources and Environment, (32), 22–31. Retrieved from https://tapchikhtnmt.hunre.edu.vn/index.php/tapchikhtnmt/article/view/258
##submission.license.notAvailable##

Article Details

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.

01. Mangrove degradation in Tien Yen district, Quang Ninh province

Hà Hoàng Thị, Thành Nguyễn Khắc, Tính Phạm Hồng, Huyền Bùi Thanh, Hùng Trần Đăng
Abstract View : 15
Download :11